Beringer and Treasury Wine Estates

We've been selling Beringer Knights Valley Cabernet Sauvignon with great success here of late and that has prompted this post.  Beringer is one of California's most iconic brands with its own storied history beginning with family-ownship from 1876 until 1971, which would seem to be the traditional glory days for a winery to us traditionalists...but that was really just the beginning.  

In 1971 Nestle (yes, that Nestle) bought Beringer and held it for twenty years, fifteen years of which overlapped our first fifteen years in the business. But I digress.  In 1996 something called The Texas Pacific Group bought Beringer but sold it four years later to Foster's Group (yes, that would be Fosters Beer.)  They held the company for eleven years selling it to Treasury in 2011, but not completely.  Fosters and Treasury worked out a collaboration much like InBev got by purchasing Anheuser Busch, worldwide distribution.

In 2021 Treasury went on to jettison all of the non-Beringer lower tier labels, keeping the Beringer name, of course, and the winery in St. Helena which they now run.  

Treasury Wine Estates is one of the colossuses of the wine industry today.  Depending on how one calculates these things, it ranks third or fourth in worldwide sales behind Gallo, The Wine Group and perhaps an entity called Castel Freres.  They own 1.2% of worldwide wine sales valued at $434 billion dollars.  Currently their expansion plans include forays into the China market.