It hasn't all been smooth sailing but South Africa seems to have finally arrived. The turning point in their journey was in the early 1990's when apartheid ended and the government got out of the wine industry. Up to that point the government-sponsored KWV cooperative had run things and they did a good job. They actually built the South African wine industry, albeit with brandy as the base product. Ten years after the big change, the sales percentages would be reversed with dinner wines becoming the order of the day.
The South African Wine law was enacted in 1973 but revised in the early nineties to allow for an expanding wine industry. At the same time the newer technologies that were dominating the industry elsewhere were brought to South Africa along with some of the world's best winemakers as the country prepared for a boon. But it didn't happen right away. South Africa has always been isolated from the well known wine markets and each of those markets had the homecooking of its own wine industry to compete with.
There is an unfortunate sacrifice inherent in trying to satisfy an international market. You have to make what people from other cultures want. The most popular South African red and white wine grapes of the twentieth century were Cinsault and Chenin Blanc. They grew well so they were popular with industry insiders but more importantly, the critics acclaimed their quality. Cinsault, a Cotes du Rhone blender, largely went into brandy so it had to be sacrificed. Chenin Blanc, while still the most widely planted grape in the country, is but a fraction of the juggernaut it once was.
Also sacrificed was Pinotage, the signature red wine grape of the country. It proved to be too hard of a sell to the western world. The Pinotage that has survived in more recent shipments here is a superior pinot-ish red dinner wine that is much more to our tastes than earlier efforts.
The industry expansion that was begun in the 1990's includes new wine appellations to the east of the historic center in the Western Cape. Those newer vineyards have a long way to go before they can compete in quality with the Cape. The learning curve can be lengthy. In the meantime Western Cape reds and whites are finally selling like they should. Our Klein Constantia (est.1685!) Sauvignon Blanc and red blend sell quite well here and by the way, South African Sauvignon Blanc and Chenin Blanc are acclaimed by many of us to be second only to France in quality.
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