Tuesday, September 15, 2020

Scarlet Vine

 "Scarlet Vine was born in a lush, century-old mountain vineyard, where vines dance in the wind and produce perfect fruit - so intensely flavored and rich in color that they appear as a sea of scarlet red.  Anyone who tastes wine crafted from this fruit is destined to fall under her spell.  Do you dare?" 

I hate winery websites.  

The above quote is taken from scarletvine.com.  It is actually the first thing you see when you go there.  It's a real crock of s__t.

If gag reflexes are your thing, you should check out the back label of the Scarlet Vine bottle.  There you will find some more fine literary grease for your gullet. 

Alternatively, what I would really love to learn from a winery website is technical data - grape types, viticulture and viniculture, terroir.  In short, what I want to know is how the grapes grown in the vineyard become the wine in the bottle.  Am I asking too much?

Scarlet Vine Cabernet Sauvignon is new on the market and my supplier has successfully placed it on several restaurant wine lists.  She did this by tasting it out to us in the trade.  Obviously the wine is quite good.

By the way, the Scarlet Vine label art is frankly beautiful.  It depicts a svelte feminine figure growing from a grapevine.  Doing it justice in words is not possible.  It really is well done.  So well done you don't notice the lack of any information about the wine...and therein lies the rub.

Scarlet Vine is marketed by one of the largest wine companies in the world.  They deserve their success.  They do a good job.  But as a California mass marketer the aim is never to enlighten but rather to turn cases by aiming for where most of us Americans live.  And as we have said, they do a fine job at that.

So in summary - we have a fine moderately priced Cabernet Sauvignon in a bottle that features beautiful label art.  If you look hard enough at the small print on the back label you will find relevant information about the wine but obviously someone doesn't care if you see that so they bloviate about an anthropomorphic grapevine goddess.

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