According to Lettie Teague in her September 15-16, 2018 WSJ wine article, fashionable and popular mean quite different things when applied to wine appreciation. A popular wine is one that appeals to newer wine lovers, one that may be talked up at parties and probably has a hefty advertising budget to promote it. A fashionable wine is more likely to appeal to seasoned wine lovers who recognize its historic value.
White Zinfandel was a 1980's sales monster that practically killed the rose category. Yellow Tail is a line of inexpensive Australian wines that have been killing it since the 2000's. What Yellow Tail has been killing is basically the entire Australian wine business since it seems to be the only Aussie that sells now. While Yellow Tail could be called a marketing creation, White Zinfandel's success was organic. It just happened and the rest is history, as they say.
Both of these are examples of popular wines and both could be considered to be predators of historic wine styles.
On Thursday May 8th we tasted four from Treasury Wine Estates including Minuty Cotes de Provence Rose. Provence Roses have become the leader of this large fashionable rose category. The Provence Rose style is the model the rest of the world emulates and may have been around since the Greeks established Marseille in 600bc. That's 2,600 years. Archaeological evidence there shows earlier winemaking using indigenous grapes before the Greeks re-planted and this is where it gets interesting: Roses have actually existed since the very beginning of winemaking, that is, whenever pottery was first created. Maybe 6,000 years ago. So is fashionable even the right term?
The Minuty is a blend of Grenache, Cinsault and Syrah. It has the standard light and bright Provence color and crisp and round mouth feel. The nose features orange peel and red currants; the mouth, peach and candied orange. The entire tasting experience displayed a smooth acidic freshness.
Like all roses, this one would accompany any meal but especially soups, salads and grilled meats. It would also go well with tee-shirts, cut-off, old sneakers and a porch swing.
Please join us after 5pm this Thursday the 23rd when Dave Klepinger presents a tasting of new French Burgundies here at the store.