There are some really smart people in the wine business. Dave Phinney created The Prisoner field-blended red wine in 1998 just before high end red blends became the rage. Shortly thereafter he created his line of Orin Swift wines which grew in sales to the point where in 2010 he could sell it and pocket a handsome profit which he subsequently reinvested in new wine projects.
Agustin Huneeus is now comfortably retired after one of the greatest of twentieth century wine careers. Concha y Toro, Seagrams, Franciscan, Veramonte, and Quintessa are just a few of the Huneeus touchstones over the past sixty years and all turned golden from his touch. King Midas in the flesh, you might say!
Phinney is currently marketing his Locations wines which are sourced from Argentina, Italy, Spain, California, Oregon, and Washington. He also owns a couple hundred acres in vineyards in southern France from which he makes his D66 Grenache-based red wine. He also owns five hundred acres in Napa and Alexander Valley and still being a young man, Phinney is reportedly immersed in grand planning for future wine projects.
Recently a representative from the Huneeus organization stopped by the store to offer tastes of some of the current wines they're offering including Flowers Vineyards Sonoma Coast Pinot Noir and Chardonnay and Benton-Lane Willamette Valley Pinot Noir and Pinot Gris. The Oregon wines were good at the twenty dollar suggested retail range and the Flowers were exceptional, especially the Chardonnay, but prohibitive around here at $50+. Agustin Jr. is now running the day to day operations with guidance from the esteemed old man.
There are now about fifteen wines in distribution here in the Atlanta market that Dave Phinney had a hand in creating. When he sold Orin Swift in 2010 there were five labels in the deal. Now at the Orin Swift website sixteen wines are being marketed by Constellation, the current owner. The Prisoner Wine Company is now owned by Gallo and ten labels are marketed on line. In the Atlanta marketplace, perhaps ten labels from the two companies are in distribution in total along with the Locations and D66.
So here's the reason for the post: When Dave Phinney sold the Prisoner line in 2010, he sold it neither to Gallo nor Constellation. He sold it to Augustin Huneeus who paid a whopping forty million dollars for the five labels in the line as it existed at that time. Phinney was a contractor who owned neither vineyards nor wineries. The forty million dollars was for just five wine labels! Phinney had built his sales of The Prisoner and the rest of the Orin Swift line up to 85,000 cases in ten years' time. Huneeus doubled those sales by 2016 and then sold it to Constellation for 285 million dollars.
The Huneeus representative related this narrative to me. Now tell me these guys aren't smart!