Thursday, March 15, 2012

Constellation Brands Part 3

In the year 2000 Canandaigua Wines became Constellation and a feeding frenzy of acquisitions ensued:

2001 Turner Road and Corus Brands were purchased along with Blackstone and Ravenswood wineries. Turner Road included Heritage, La Terre, Nathanson Creek, Talus, and Vendange wineries. Corus included Columbia and Covey Run in Washington and Alice White in Australia.
2003 BRL Hardy, the largest wine company in Australia was acquired. That purchase gave Constellation gross revenues of $3.2 billion and $1.7b in wine alone, making them the largest wine company in the world.
2004 Robert Mondavi Vineyards was acquired for $1.03b and that purchase included Robert Mondavi Selections, Papio, and Woodbridge wines.
2005 Rex Goliath wines was added.
2006 Vincor brands of Canada was bought including: R H Phillips, Hogue Cellars, Toasted Head, Kumala of South Africa, Kim Crawford of New Zealand, and the Canadian ice wines, Jackson-Trigg and Inniskillin.
2007 Fortune Brands, including: Clos de Bois, Wild Horse, Geyser Peak, Buena Vista, and Gary Farrell.
2008 Svedka Vodka and Black Velvet Whiskey were both purchased.

All of the above information was taken from the Constellation Brands website: They are proud, as they should be with this history of growth. What is not stated above is the growth of sales internally when a major corporation with its assets promotes a brand to exploit its sales potential.

Among the Constellation Brands this store has benefitted from are Hayman & Hill and the Learning Tree, both California brands. Attend our Friday evening tasting (5-7pm) and mention either of these and get a free German Dancake.

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